Meanwhile, if you spend your time on Twitter or TikTok you won’t see any political advertising during this campaign. Screenshot, Author provided What about Twitter, TikTok and the other big platforms? In Brisbane, Greens candidate Stephen Bates has taken out cheeky ads on Grindr.
It seems some of that $15 million is finding its way into mobile in-game advertising. However, users of our Ad Observatory have sent us photos and screenshots of UAP ads appearing within their mobile games. The Google transparency dashboard doens’t include data that enables us to determine which ads appear in this specific ecosystem.
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Over the past two years, Google has also introduced more advertising products and services in Android mobile games.Īds in this gaming ecosystem are very difficult to track. The total amount has been $17.7 million since 15 November 2021, of which United Australia Party’s ads account for a whopping $15 million, which includes many YouTube ads. We have also seen significant spending from political parties and registered organisations on Google ads. Here, a rogues’ gallery of former LNP and other far-right candidates are scrambling to win one of the two seats that are likely to be up for grabs. In the senate, Queensland has so far attracted the most spending at around $110,000. Altogether, more than twice as much has been spent in Kooyong as in the next highest spending seats of Maribyrnong, North Sydney, and Wentworth. Since the start of April Frydenberg has tipped around $80,000 into Facebook advertising in his own seat, while Ryan has spent around $41,000. View from The Hill: Warring within Coalition over 2050 target brings some gold dust for 'teals' Polling suggests the incumbent, Treasurer Josh Frydenberg, is under threat from “teal” independent Dr Monique Ryan. In the lower house, the traditional Liberal stronghold of Kooyong has been an early standout. So what have we seen so far in this campaign? Facebook focusĪnalysing spending data from Aponward, we can already see differences in how particular parties are strategically purchasing ads on platforms like Facebook.
Colleagues at The University of Queensland have also released an excellent Facebook ad spend tracker.įor Google, The Guardian Australia has released data visualisations extending Google’s transparency dashboard with more useful data aggregation and geo-visual elements. To fill the void, researchers and journalists have been building their own.įor Facebook, we have partnered with colleagues at Ryerson University in Canada to extend their PoliDashboard to Australia. However, these tools are quite basic, and don’t offer all the information on how ads are targeted, nor insights into trends and patterns. Meta’s ad transparency dashboard shows information about ad spending and targeting. Queensland University of Technology provides funding as a member of The Conversation AU. He is an Associate Investigator with the ARC Centre of Excellence for Automated Decision Making & Society, CE200100005.Īxel Bruns receives funding from the Australian Research Council through Discovery project DP200101317 Evaluating the Challenge of ‘Fake News’ and Other Malinformation, Laureate Fellowship FL210100051 Dynamics of Partisanship and Polarisation in Online Public Debate, and the Australian Research Council Centre of Excellence for Automated Decision-Making and Society (ADM+S).Įhsan Dehghan receives funding from the Digital Society Project, for a project to create a dataset of candidates in the 2022 Australian federal elections Partners Lecturer, Queensland University of Technologyĭaniel Angus receives funding from Australian Research Council through Discovery Projects DP200100519 ‘Using machine vision to explore Instagram’s everyday promotional cultures’, DP200101317 ‘Evaluating the Challenge of ‘Fake News’ and Other Malinformation’, and Linkage Project LP190101051 'Young Australians and the Promotion of Alcohol on Social Media'.
Professor, Queensland University of Technology Professor of Digital Communication, Queensland University of Technology